What was your most used phrase this year? Apple releasing ‘2020 iMessage Wrapped’
Today, Apple announced that users’ iMessage data would be available to them soon in a neatly-packaged, instantly-sharable way. The tech giant will launch their ‘2020 iMessage Wrapped’ campaign just hours before the end of what, according to said data, can apparently only be described as an unprecedented year. Users can expect to see categories such as Most Used Words, Contact Most Often Messaged Past Midnight, Time Elapsed Between Replies, and more, all in a colorful, interactive package of graphics that can be easily uploaded to social media platforms or forwarded as a link so that friends and followers can quickly glance at it, judge it, and immediately forget it.
“We saw the success of other ‘year in review’ types of programs put forward by popular music streaming apps, and we knew we just had to get in on the fun!” said Sally Suss, Head of Platform Market Reach at Apple, “I mean, in a year where we all communicated mostly digitally, won’t it be fun to actually see how often we said different words and phrases?”
Apple’s 2020 iMessage Wrapped campaign will include an animated quiz where users can guess between which three of their most-messaged phrases reigned supreme.
“It’ll be so fun for our users to play along and guess what they said the most this year! It’s kind of weird, actually,” Suss laughed, continuing, “Nearly every user’s top three phrases were “dumpster fire”, “so done with this year”, and “I miss you”. I guess we’re not all so different after all!”
Apple users can expect to see their 2020 iMessage Wrapped as an iMessage delivered to their inbox on December 31st between the hours of 2 AM and 4 PM, EST. Android users can expect to see their friends’ 2020 iMessage Wrapped forwarded to them as a series of small, unidentifiable boxes within a text message.
When asked for a comment about what the 2020 iMessage Wrapped campaign means about how Apple stores and handles user data, Suss said, “I plead the fifth.”
When reminded that this was an interview and not a legal deposition, Suss avoided eye contact, and left the video call.
